FOCUS
In Germany, the consensus was clear: “This Helmut Markwort must be mad.” After 54 failed attempts to break Der Spiegel’s decades-long monopoly, launching a second national weekly news magazine seemed doomed. But FOCUS was born. We orchestrated high-impact initiatives to position the brand on the global stage—debuting at the Metropolitan Museum in New York City and the prestigious World Economic Forum creating direct touchpoints with global leaders such as Microsoft’s Bill Gates, WPP’s Sir Martin Sorrell, and Dell’s Michael Dell. Just two hours after its release, FOCUS sold out on newsstands.
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